Fulfillment

Fulfillment from the Glossary

How do you make sure the clients you sign consistently are able to get results, and how do you make sure your business runs smoothly?

2 components two keeping a client.

• Client Results (see: Claim)
• Client Experience (no one talks about this which is insane)

If your client does not have a relationship with you they will leave when there is a better claim, which will happen inevitably (see Market Sophistication Level 5).

If your client likes you, they are going to give you more leeway to correct. (See: Variance)

Client Ascension teaches this, you make sure your clients business is working well.

Banger ideas:

• Make automated results.

• Be very transparent with about what's happening.

as a result, people just like you.

Nick added:

If there is a communication delay and the client does not like you, there is no reason to keep you around.

Daniel adds:

People keep working with an agency JUST BECAUSE they found the agency as a good person. This actually happens.

Be a good person:

• Being on time - transparent timelines.
• Be someone who is considerate on their business and their agenda, not just your own.
• Sent gifts.
• We hang out.

and there is incredible opportunity here for more.