Funnel

Funnel from the Glossary

Parts are: Headline as offer, VSL, book call, automation (someone books a call you actually get noticed and you now what to say after), typeform for assessment, calendly for calendar.

Make a Great VSL

My $10M VSL Script - How to Use AI to Write Video Sales Letters - 28 January 2025

TODO

You use sales scripts and analyze most common objections and questions.

With that ordering, you update your VSL.

Tip

This is Video #35 on Daniel's channel.

Social Proof Flywheel: How To Use Social Proof To Sign More Clients & Make More Money - 10 April 2023

Hey lads — today we're talking about how to get and use social proof to sign more clients.

I'm Daniel Fazio. I currently employ 26 people and earn anywhere between $250K–$400K per month across various companies: software, marketing agency work, and of course, Client Ascension, where we guarantee that you'll add $10K/month in new business — or you don’t pay. Specifically for marketing agencies and B2B businesses.

What We’ll Cover Today

How to create case study machines
How not to use social proof
How to get proof as a beginner

Your company will grow in direct proportion to the amount of quantifiable social proof you have.

My Proof Examples

Chandler — $3.5M after rejoining Client Ascension
Dylan — $42K/month in 5 months
Colin — $100K/month
Sam — $55K/month
Michael — $80K/month
Scott — $33K/month
Kyle — $70K/month

Note: These are outdated. They’ve all grown significantly more since.

This is the kind of social proof that works:

Client → Result → Specific \$\$ Quantification

Your business should operate like this:

Client → Case Study → Client → Case Study → ...

If you sign a client and don’t get results, you miss the opportunity to generate proof that attracts the next one.

Proof vs Guarantee — Which Is More Powerful?

If you could only have one, proof beats guarantee.

Quantifiable case studies improve every metric:

Cold email response rates
Call booking rates
Close rates
How much you can charge

So instead of asking:

"How do I boost my cold email performance?"

Ask:

"How can I generate proof of results?"

Proof makes everything easier — even pricing.

Proof Justifies Your Price

If you charge $3K and have a case study showing a client made $42K, that price is reasonable.

If you charge $20K and made a client $1M? Still reasonable.

But if your only case study says your client made \$5K and you charge \$3K? That’s a hard sell.

Your ability to charge more is directly tied to the depth of your proof — not just how many case studies you have.

Most people mess this up.

What Not to Do:

“We increased leads by 32%.”
“We reduced CPL by 27%.”
“Loved working with them!”

These are useless. They don’t tell a clear story or show tangible results.

You must show: Did the client make money or achieve a concrete result?

Important Caveat:

Sometimes money isn’t the result clients want.

Example: I used to run an Instagram growth agency. Fitness coaches didn’t care about revenue — they only wanted more followers.

Know your audience.

Present Proof the Right Way

Every action you want a lead to take needs to come with a reason.

Don’t just write a case study and title it with the client’s name. Use a bold headline that communicates the result.

Example:

Bad: John Smith “Helped him scale”

Good: "How Chandler Hit $3.5M in Sales with Client Ascension"

The headline = the outcome The name = subtext

Always lead with what matters: the result.

Case Study Structure Example

Here’s what mine look like on the sales page:

How Chandler hit $3.5M in sales inside Client Ascension
How Sam built a $55K/month TikTok agency
How Kyle hit $70K/month (he’s now at \$140K!)

Want results like these?

Go to clientascension.com or use the link below this video to apply.

How to Get Proof as a Beginner

It typically takes 6–8 months to see traction.

Why? Because it takes that long to get your first solid case study.

Your business & client acquisition will immediately & indistinguishably start moving extraordinarily faster at the exact moment you produce your first good case study.

When you are a beginner, you need to take what you can get.

You don't have the luxury of charging people $5,000 - $10,000 and putting them on 6 month contracts when you have precisely zero proof.

Proof is the flywheel.

Once you have it, momentum builds.

Common Mistake:

You try to charge $5K–$10K/month with no proof.

You hear the internet hype:

“Be a growth partner. Take rev share. Agencies are dead.”

No. That doesn’t work unless you can prove your work.

Signing a Client for Free? Set Clear Intentions

If you're working with a client for free, make this 100% clear:

“I am doing this only for a case study. You agree to share metrics, sales numbers, and results.”

Otherwise, you’re wasting your time.

Why Most Businesses Fail

You’ve heard this:

“90% of businesses fail.”

Why? Because they don’t last long enough to:

Build competence
Deliver results
Create case studies
Earn social proof

That all happens after month 6.

Summary: Stop Giving Up, Start Building Proof

If you want to succeed:

Get competent
Serve real clients
Turn those results into quantifiable case studies
Repeat

And if you’re already doing \$5K+/month in your agency or B2B business — and want us to help you add $10K/month in profit or you don’t pay:

Go to clientascension.com, opt in, and apply.

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